In the 1920’s, perfume brands sprayed their products with fragrant mixtures of peach, jasmine, rose, patchouli, and cedar to make them more alluring and attractive to women, marking one of the earliest examples of using scent as a marketing tool. In today’s world, where consumers are tuning out traditional advertising, scent has once again emerged as a powerful marketing tool with the power to connect with customers in an emotionally engaging way.
In high-end fashion stores, a Geurmarketing in de modebranche fragrance can turn the store into an exclusive boutique in a consumer’s perception by adding a sense of luxury to the shopping experience. It can also convey that the store cares about its environment and its consumers by offering a luxurious shopping experience that is different from other stores.
Developing a Winning Scent Strategy for Your Brand
A well-chosen ambient scent can increase the time that consumers spend in a retail space, which can then lead to higher spending in the store. In addition, it can boost brand loyalty by linking memory and emotion.
At Transduce, we specialise in designing bespoke ambient scents that make customers linger in stores and communicate value to them. We use a combination of essential oils to create a scent that evokes the desired emotions in your shoppers. For example, lavender, basil, and cinnamon encourage relaxation, peppermint and thyme are invigorating, and ginger, cardamom and licorice can be used to create a warm and welcoming ambience. We’ve designed scents for hotels, restaurants, retail stores, financial institutions, fashion brands and residential homes.